Our salespeople market via the Internet, but we’re not doing it much yet as a dealership. We want to do it. At our Beardmore Chevrolet store in Bellevue, we’re e-mailing monthly service coupons, promotions, and news about the dealership.
Brian Hamilton, Midway Chevrolet/Cadillac/Buick/Chrysler, Kearney, Neb.

We’re just in the process of starting to do some marketing via e-mail, mainly a monthly or quarterly e-mailed newsletter, generated internally. One goal is to get customers’ and potential customers’ e-mail addresses whenever we can.
Alex Thayer, General Manager, Ralph Thayer Automotive, Monroe, Mich.

We don’t do much marketing via e-mail. And that’s because Subaru customers, while Internet-savvy, are more privacy oriented than others. Along with Saab and BMW customers, they’re the most likely to use the Internet to buy a car, but they don’t like giving out their e-mail addresses.
Jeff Morrill, Planet Subaru, Hanover, Mass.

We’re trying to market via e-mail as much as possible. We just started an e-newsletter, and we’re also sending out e-mails for service and sales events, service appointments, etc. Our goal is to capture 100 percent of all e-mail addresses.
Bob Tasca Jr., Tasca Automotive Group, Cranston, R.I.