N.A.D.A. OFFICIAL USED CAR GUIDE CO. GETS NEW NAME

What’s in a name: NADA ASG chief Mike Stanton tells all.

February 3, 2007—After 74 years, the N.A.D.A. Official Used Car Guide Co. has changed its name. From now on the company will be known as NADA Analytical Services Group (NADA ASG). As part of the rebranding, announced today, the logo has been redesigned and NADA ASG has spiffed up its corporate Web site, stationery design, and marketing pieces.  A new tagline, “Accelerating Vehicle Information,” ties into the company’s new analytical products being launched at the convention.

“This new logo and name, and the tagline, better reflect our positioning as an end-to-end solutions provider for our customers,” said Mike Stanton, vice president and chief operating officer of NADA ASG. “Everybody recognizes the little yellow book, and I want to make it clear that the yellow book does not change—and our core competency doesn’t change [either].”

Other NADA ASG news: The company introduced its latest product, AutoVector, here today. The Web-based business intelligence application enables analysis on AuctionNet wholesale transactional data, used-car valuations, and key macro-economic indicators. Data sets available include AuctionNet wholesale data and used-vehicle values from the N.A.D.A. Official Used Car Guide as well as economic data for overlay. A predefined set of charts and graphs is included, allowing for data manipulation and personalized monitoring of industry trends, major pricing impacts, and residuals. Also standard: dashboards with key performance indicators that include frequently pulled data to use as a reference points.