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TODAY’S QUESTION:
What do you hope to find at this year’s convention that will enhance your profitability?


Ben and Gwen Atkinson

We really want to keep up-to-date because the business changes so fast. We plan to see the latest technology and equipment for the shop. We’re also interested in the seminar on changing federal regulations.
Ben and Gwen Atkinson, Ben Atkinson Motors, Tallassee, Ala.


Kelly Hoover

Two things—we are looking for customer-retention tools. Second, and most important, we are about to build a new dealership and we are researching and selecting new equipment.
Kelly Hoover, Midway Motors, McPherson, Kans.


Chuck Gile

We want to be at the forefront of what’s going on in this ever-changing business. The near-instant changes keep us searching for the latest innovations.
Chuck Gile, Motorcars Honda and Motorcars Toyota, Cleveland Heights, Ohio


Russell Still

Looking at the latest and best technology here helps us apply similar tools back home. We learn a great deal here. It’s very informative.
Russell Still, West End Motor Group, Sydney, Australia


Tamara Darvish

We are looking for a better understanding of the tools we have paid for and are already using that will go a long way in helping us sustain profitability.
Tamara Darvish, DARCARS, Silver Spring, Md.


Masayuki Hiramatsu

Our largest concern is to find the right after-sale tools for customer retention. The best way to profitability is through prior customers.
Masayuki Hiramatsu, Long Island Automotive Group, Amityville, N.Y.


—by Sarah E. Moran

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