AUTOTRADER OFFERS WEB SITE UPGRADES, FREE ONLINE TRAINING

AutoTrader.com helps “Find Your Dealer.”

February 12, 2006—AutoTrader.com has introduced “Find Your Dealer,” an enhancement to its site that lets dealers show up to 27 photos per listing and add information on languages spoken, manufacturer rebates and incentives, financing, niche inventory, handicap accessibility, and specific new cars. The feature is available to “premium” dealers for $2,000 to $4,000 a month, depending on their markets. (About 20 percent of AutoTrader’s 18,000 new- and used-car dealer customers are premium.) Two other enhancement packages offer fewer features and cost from $500 to $1,500. AutoTrader also now offers dealers AdvertisingEssentials.AutoTrader.com—free interactive online training on how to market cars on the Internet.